In this InvestorIntel interview, Tracy Weslosky talks with eResearch Corporation’s President and Director of Research, Chris Thompson about ticker tagging, and the value of research reports for publicly listed companies.

Chris Thompson starts: “You know, investors find information more easily when the actual tickers of the company are tagged in the article or the report.” Adding, “There are thousands of different ways of getting your news out…but, unless you ticker tag the information, investors may not be able to find it as easily as they could. And that’s what you want to do when you’re a company or a public company looking for a bigger reach for your information.”

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About eResearch Corporation

eResearch was established in 2000 as Canada’s first equity issuer-sponsored research organization. As a primary source for professional investment research, our Subscribers benefit by having written research on a variety of under-covered companies. We also provide unsponsored research reports on middle and larger-cap companies, using a combination of fundamental and technical analysis. We complement our corporate research coverage with a diversified selection of informative research publications from a wide variety of investment professionals. We provide our professional investment research and analysis directly to our extensive subscriber network of discerning investors, and electronically through our website: www.eresearch.com

To know more about eResearch Corporation, click here

Disclaimer: eResearch Corporation is an advertorial member of InvestorIntel Corp.

This interview, which was produced by InvestorIntel Corp., (IIC), does not contain, nor does it purport to contain, a summary of all the material information concerning the “Company” being interviewed. IIC offers no representations or warranties that any of the information contained in this interview is accurate or complete.

This presentation may contain “forward-looking statements” within the meaning of applicable Canadian securities legislation. Forward-looking statements are based on the opinions and assumptions of the management of the Company as of the date made. They are inherently susceptible to uncertainty and other factors that could cause actual events/results to differ materially from these forward-looking statements. Additional risks and uncertainties, including those that the Company does not know about now or that it currently deems immaterial, may also adversely affect the Company’s business or any investment therein.

Any projections given are principally intended for use as objectives and are not intended, and should not be taken, as assurances that the projected results will be obtained by the Company. The assumptions used may not prove to be accurate and a potential decline in the Company’s financial condition or results of operations may negatively impact the value of its securities. Prospective investors are urged to review the Company’s profile on Sedar.com and to carry out independent investigations in order to determine their interest in investing in the Company.

If you have any questions surrounding the content of this interview, please contact us at +1 416 792 8228 and/or email us direct at [email protected].

“As a start-up CEO, I slept like a baby. I woke up every 2 hours and cried.” — Ben Horowitz

The concept is simple (or so it is advertised) — if your company performs, your stock will too.

This a fantasy and is not how it works.

Over the years, I have seen many companies have newsworthy events hit the newswire, and the results have been nothing short of a “flatline”, in that absolutely nothing happens. The silence is deafening – the company concludes no one cares.

They are wrong.

The fact is, there are endless oases of wealth seeking opportunity every second of the day. And what is even more exciting is that more often than not the investment dollars, the perfect Board member, or even the right client that would jettison the company into an infinitesimal successful stratosphere, is often sitting right in front of them thanks in part to the marvels of our online universe.

Having been seated front and center for too many dramatic failures over the years, it is my mission to identify #whatworks, share it with our audience and continue to cheer for more successes for all of the dedicated, hardworking professionals invested in building a stronger capital market.

We need you to succeed.

On that note, allow me to share with you some general tips on how to get started down the right road and be the best you can be. These tips work and will help you grow your audience and build your business. Note the following tips for #whatworks are for companies in the public markets but generally work for any business…

“There are no shortcuts to building a team each season. You build the foundation brick by brick.” — Bill Belichick

1. Ask for Help. Stop, review what you deem to be your company’s alleged challenges in securing shareholder interest and then ask a professional you know with a track record of success about what they think is really slowing you down
2. Then Listen. Now this is a tricky one. You can fill your day with people who can waste your time extending nonsensical advice. Before you ask someone for assistance, ask yourself why this person is qualified to give you feedback. I mean you wouldn’t ask your friend what’s wrong with your car if they are not a mechanic? So why ask anyone what speed bumps are in your business model that are slowing you down will only – do just that: slow you down, and worse, waste your time.
3. Act. Did you take notes from the expert you sought advice from? No one wants their time wasted. If you have sought advice from an expert, and then ignored their advice – they will not invest in helping you in the future, nor will they introduce you to anyone ever again. Smarten up. Again, do NOT ask advice from someone you neither care for, nor respect or it will bite you in the ***.
4. Assess your Marketing Tools. Most companies, never ever — ever ask anyone: what do you think of my marketing deck? 99 out of 100 decks that I review are below average and many are damn near repellant. Lesson 101, if you don’t like your marketing deck, no one else does. This is the #1 reason your may be dropping investor interest. Does your deck introduce your business properly or identify what you are selling clearly? Do you know who you are selling to as so many decks I must endure seem to be missing this critical element. If you are a publicly listed company, you are marketing to investors…so ask yourself, what would you want to see?
5. Get your Elevator Pitch On. Can you describe your company in one sentence? What about your elevator pitch? Are you able in 90-seconds to reel out the 3 most competitive reasons why an investor, a potential investor – should get you on their radar? And practice it…. as nothing pains me more than to hear companies during one of our InvestorTalk.com’s in the morning sound like they need to start all over.

And so, everyone out there calling me and saying “Oh no, it’s a bear market!” need to lose my number. If your wasting time investing in communicating excuses, your not investing in developing your business and building an audience. You know it. There are no shortcuts but there are formulas with proven success and having an audience matters. So those of you who believe your investment audience will magically appear when you announce your corporate milestones, often disclosed through poorly written news releases — well, it doesn’t happen that way. Focus your energy and direct it into the positives that you can accomplish in your day towards getting your business boat to the other side….

This has been your Tracy Talk for Friday, May 27^th.