Apparel Retailer PK Beans reports ‘substantial margin improvement’ in their bottom-line, so what’s new with Peekaboo?

COVID-19 has meant that retailers need to be agile and adapt their product ranges to meet the community’s needs. For example producing personal protective clothing such as face masks, or focusing on online sales and services, rather than bricks and mortar stores. Those companies that have proven to be adaptable have seen some superb stock price increases resulting from boosted sales. The following company is moving in the same direction with some early signs of success.

Peekaboo Beans Inc. (CSE: BEAN) (now re-branded as ‘PK Beans’) offers ‘online shopping’ in clothing fashion, for both toddlers and children. Peekaboo is focused on environmentally responsible clothes that are intentionally designed to inspire play.

The Company engages sellers through social platforms, including Instagram and Facebook, as well as online retailers, to maximize revenue and build brand loyalty. They also sell directly from their own website

Despite COVID-19 and the temporary closure of PK Beans flagship store (re-opened on June 2), the Company is performing well with online sales. In April, the Company reported March 2020 sales stating: “Monthly sales increase of 47% year over year, and continue to see consistent, strong and positive return on digital ad spend.”

In May the Company reported:A 21% increase in sales for April 2020 (over April 2019), online visitors were up 66% from 2019 for April and 32% of sales attributed to first time customers.” Also in May we learned that the PKB Explorers’ Club (the Company’s monthly subscription interactive adventure series, launched in March) has grown quickly to reach 107 subscribers. PK Beans also designed and produced over 2,000 comfortable and reusable masks for children that sold out instantaneously.

InvestorIntel’s Senior Editor, Peter Clausi, states regarding the PKB Explorers’ Club: “My grandson is 3 and 1/2. He loves the play box. Both the box itself and the contents have kept him fascinated for hours. Excellent work!!!”

The Peekaboo Beans (PKB) Explorers Club is a subscription service for parents & kids to enjoy together


In early June PK Beans successfully launched the PK Beans Summer 2020 Collection. By June 17 the Company announced that they had already sold 10% of their inventory and have increased their page views 65% and their new users by 58% year-over-year. PK Bean’s Summer 2020 Collection, which included children’s sleepwear, has so far resulted in a 23% increase in average margins for the Company.

Traci Costa, Founder, President and CEO of PK Beans commented:

“PK Beans Summer 2020 Collection highlight the strength of the Company during the challenges brought to all of us with COVID-19. Starting with a substantial margin improvement in our bottom-line, and on behalf of the PK Bean’s team, I would like to thank all our returning customers! With an unprecedented 75% returning customer rate, and with a 61% increase in average orders from $90 to $145, as always, our success is by providing high quality clothing that enhances our children’s life experience.”

In addition to the PK Bean’s Summer 2020 Collection, the Company recently consolidated office and warehouse space to one location, resulting in savings of approximately $100k for the Company annually.

PK Beans has even started selling face masks to help the fight against COVID-19


Closing remarks

PK Beans continues to reinvent itself as it expands its offerings and grows its customer base. Just this past 6 months the Company has rebranded from Peekaboo Beans to PK beans, expanded their product line to include face masks and the 2020 Summer Collection including children’s sleepwear. Added to this was the introduction of services, such as the PKB Explorers’ Club.

As a result PK Beans has been attracting significantly more new customers, has had a large boost in repeat customers, and has improved margins. All of these are steps in the right direction and should start to lead to growing revenues ahead.

PK Beans brings a kids club for education and entertainment straight to the home

COVID-19 has many of us stuck at home, either working from home or getting bored. Those with kids know only too well that keeping them at home can be a strain with parent’s sanity being tested. At least we have the internet and can do some online shopping. Well, now there is a company that offers both online shopping for kid’s clothes and a new kid’s entertainment and educational package.

Peekaboo Beans Inc. (CSE: BEAN) (now re-branded as ‘PK Beans’) offers an online shopping experience in clothing fashion, for both toddlers and children. Peekaboo is focused on environmentally responsible clothes that are intentionally designed to inspire play.

Peekaboo launches the ‘PKB Explorers’ Club’

The front line players at home are the parents. Well, now parents and kids can go online and join the newly launched ‘PKB Explorers’ Club’. Peekaboo has created a monthly subscription that will help extend the PK Bean’s apparel brand into the childhood adventure play space. The PK Explorers’ Club allows children to become immersed in a magical storybook world conceived by Emmy-winning child psychologists. Each month, children receive a new exciting storybook, with Augmented Reality (AR) components for balanced digital engagement. In conjunction with AR, it includes active play components, such as a dress-up felt board and adventure map.

Peekaboo new and exciting explorers club for kids

Peekaboo’s CEO, Traci Costa, explains:

“Now more than anytime ever parents need support in their homes. They are trying to work and juggle kids. It is chaos. The Peekaboo Beans explorers club not only helps pass time, it educates, entertains, and helps kids get lost in their imaginations. We want to help reduce children’s anxieties during this isolation. It is deeply important we protect them. We have solved all of this with this special delivery!”

Peekaboo will continue to make the most child-friendly clothes in the world

Despite the COVID-19 pandemic Peekaboo continues to operate and make and sell online child-friendly, functional, and environmentally friendly clothes. The Peekaboo clothes are designed for the kids to enjoy their play and to be happy. From a father’s perspective if we can have happy kids that means a ‘happy wife and a happy life’.

Peekaboo is now more than just kid’s clothes; it’s about kids play, exploring, and learning

Investors in Peekaboo were initially attracted by the potential to sell niche kids clothes online. Well now there is more. The expanded business model now includes a kids club which operates by a subscription model. Parents can subscribe their kids to the new PKB Explorers’ Club, and then wait to receive a box with the following contents each month:

  • An interactive read along storybook.
  • Aunt Nellie’s Podcast postcard.
  • Collectible Beansie badges.
  • Get dressed for adventure felt playset.
  • Secret garden poster and stickers.
  • Augmented Reality adventures.

The Peekaboo Explorers’ Box comes each month with lots of adventures

CEO Traci Costa states:

“Bringing back play into the lives of children lies at the heart of the PK Beans brand. Albert Einstein once said, “If you want your children to be intelligent, read them fairy tales. If you want them to be more intelligent, read them more fairy tales.” In that same spirit, welcome to the PK Beans Explorers Club. Explore. Have fun. Go Play!”

Peekaboo Beans re-brands to PK Beans

The new Company brand name change allows for more room to broaden the size range and product offering, which ultimately supports the long-term growth of the Company. The brand’s focus and values are remaining the same, that is, a focus on high quality, long lasting children’s clothing. The Company website will redirect to going forward. Also, Peekaboo Beans Inc. will still be found on the CSE under the symbol ‘BEAN’.

Closing remarks

At a time when parents need help more than ever, as they search for fun, educational and engaging activities, and to keep children occupied; Peekaboo Beans (now PK Beans) has introduced their ‘PKB Explorers’ Club’. Peekaboo is not only making parents happy with clothes that are super ‘cozy & comfortable’ for kids and environmentally friendly; they are now providing a technology based system to stimulate the kids, and again create happiness.

As the coronavirus causes untold damage globally to families it is good to remember that if you can keep your kids happy and healthy, then the home will also be a happy shelter to protect your family from catching the virus. Peekaboo continues to play their part in making kids happy with great ‘comfy’ clothes, and now an exciting new PKB Explorers’ Club.  Just click here and have a look for yourself.

For investors, the Peekaboo expansion into a subscription kid’s entertainment and educational service means Peekaboo will now start to build a recurring revenue stream from their existing loyal customer base, as well as attract new customers.

Peekaboo Beans’ Traci Costa on building a long-term high-quality brand for children

“Great brands take time to build. They don’t happen overnight. My mission with Peekaboo Beans has always been about creating a long-term high-quality valuable brand for children. We have gone through a lot of change and that is because of the retail environment. Now we are at a place where we are happy in this environment and the distribution model we have now. We have a fantastic brand, powerful mission, incredible product, 38% customer returning rate. Our numbers are off the chart right now as far as our growth and website visitors are concerned. Growth in the US is up 5% over last year. All of our metrics are pointing in the right direction. We are finally excited to launch our subscription box which is a transmedia augmented reality subscription box that is a storybook adventure. We are thrilled to be launching that next month…” States Traci Costa, President and CEO of Peekaboo Beans Inc. (CSE: BEAN), in an interview with InvestorIntel’s Tracy Weslosky.

Traci went on to say that Peekaboo Beans just reported record quarterly sales in Q1 F2020, an increase of 229% from Q4 2019 and an increase of 21% over the same period last year. Traci also provided an update on Peekaboo Beans’ vintage buyback program. Most of the textile wastes end up in landfills. She said that Peekaboo Beans creates high-quality products that are designed to last and the company will buy back its products and resell them to keep it out of the landfills.

To access the complete interview, click here

Disclaimer: Peekaboo Beans Inc. is an advertorial member of InvestorIntel Corp.

Children’s fashion company Peekaboo Beans achieves record sales, up 229% from Q4 2019

Peekaboo Beans Inc. (CSE: BEAN) recently announced its Q4 FY2020 sales result which included a 21% increase over the same period last year, and an increase of 229% from Q4 2019.

Peekaboo Beans offer an online shopping experience in clothing fashion, for both toddlers and children. Peekaboo is focused on environmentally responsible clothes that are intentionally designed to inspire play.

Peekaboo Beans has a new digital marketing campaign that is driving website page views and sales

The key to any business is getting customers to view your products. In this case, Peekaboo Beans may have just found the magic recipe. Take a look at some recent stats below:

  • had 105,885 visitors in Q4, showing an increase of 84% over Q4 2019
  • Total orders of 6,746 were up 36% over Q4 F2019.
  • Returning customer rate was 38%. This is higher than the average returning customer rate of 20-25% industry bench
  • The Company had 125% growth in first time customers; accounting for 2083 new customers for the quarter up from 925.

Record website traffic drives record sales

As a result of the outstanding increase in website traffic, orders increased, and so did sales. Record sales mean record revenues.

CEO Traci Costa stated:

“We are excited about the steady growth in sales, which we believe is driven, in part, by our recent investment in digital ad spend……We are seeing a return of 10:1 on our ad spend, which is far greater than the industry average of 4:1. After trying various sales models in the past, we believe we have finally found the optimal model to drive sales and take our unique children’s clothing brand to the next level.”

Peekaboo’s omni-channel approach to reaching customers is working

Peekaboo Beans is embracing the new online sales economy. This means creating an omni-channel strategy where ‘all bases are covered’ to interact with customers seamlessly and in a connected way.

Examples include having bricks and mortar store, a website, Facebook, Instagram, Amazon, other affiliate sites, using social influencers, and so on. Customers can interact with Peekaboo easily no matter which medium they choose. Also by having multiple touchpoints, Peekaboo is able to reach more potential customers. This also helps build the brand name and website traffic, and ultimately more sales.

Returning business leads to recurring revenues

Peekaboo’s returning business of 38% is a sign that customers are coming back. Naturally even higher numbers would be better, but given the intense competition of online retail, Peekaboo is performing above the average 20-25% benchmark.

Peekaboo’s US expansion has the potential to substantially grow revenues

Sales from the United States were up 5% for the first quarter. In comparison, in 2018 1.3% of total orders were in USD and in 2019 1.45 % of total orders were in USD. As the word spreads in the US the potential is enormous for Peekaboo to grow sales in such a huge market.

Insiders are buying shares in Peekaboo

On January 21 it was reported that “Peekaboo Beans insiders increase equity position in the Company by acquiring 769,000 common shares on the open market at an average price of 0.04 per share.

Insider buying is always a good sign. Insiders owning a reasonable percentage equity stake in the Company is also favorable. For Peekaboo beans CEO Traci Costa owns about 4% of the Company and Darrell Kopke owns about 3%.

Peekaboo clothes are all about play, passion, and possibilities for children to feel good

Closing remarks

Niche retail businesses are not easy to create; however, once they get a certain amount of momentum and brand recognition they can be very profitable. There are so many examples of these including: Nike, Adidas, Under Armour, and Lululemon to name just a few. Peekaboo Beans is still in the early stages but if the recent impressive growth rates (helped by their omni-channel marketing) can continue then we will be hearing a lot more about Peekaboo in the future.

Peekaboo Beans’ Traci Costa on reinventing retail in children’s fashion

“We are changing the face of children’s fashion by cutting through the noise and creating a movement towards slow fashion in which we are making high-quality clothing for kids and selling it through a disruptive model in which we can empower women to be able to sell our product and engage kids in a trans-media augmented reality experience. Its all about creating good quality product that is staying out of the landfills, we are selling through disruption and we are engaging in a whole new way. It is reinventing retail.” States Traci Costa, President and CEO of Peekaboo Beans Inc. (CSE: BEAN | OTCQB: PBBSF), in an interview with InvestorIntel’s Tracy Weslosky.

Traci went on to provide an update on the company’s new trans-media subscription box. She said that the subscription box is an engagement strategy which will take the company’s marketing spend and turn it into a monthly revenue generating model. Traci also provided an update on Peekaboo Beans’ resale market online portal. The company aims to create a circular economy by buying back Peekaboo Beans’ products and reselling through a secondary market thus keeping the products out of the landfill and encouraging sustainability.

To access the complete interview, click here

Disclaimer: Peekaboo Beans Inc. is an advertorial member of InvestorIntel Corp.