Rapidly expanding U.S. distribution is becoming a Rritual for this Superfood company

To succeed in most businesses you need a good product, good marketing and good distribution. It also helps if your industry has a tailwind. Today’s company looks to have all of these as they grow their health and wellness brand initially focused in the USA.

By 2025, the global health and wellness market is forecast to have revenues of over US$6 trillion, up 36% from US$4.4 trillion in 2019.

Rritual Superfoods Inc. (CSE: RSF | FSE: 0RW | OTCQB: RRSFF) (“Rritual”) is a health and wellness company. Rritual’s natural elixirs are formulated to support physical and mental wellbeing. Rritual sells functional mushrooms and herbs combined to help clients with immunity, cognitive/brain function, and relaxation. Rritual product offerings are all USDA-certified organic and are a caffeine-free option that can be mixed with other beverages or enjoyed by itself.

Rritual’s superfoods are made from natural herbs and medicines with hundreds of years of history. Rritual combines functional mushroom and adaptogens to create plant-based elixirs. Adaptogens are non-toxic herbs, roots, and fungi that work to increase your body’s ability to resist stressors, restoring the body to its normal or optimal function.

Rritual’s latest achievements to grow the business include:

  • In H1 2021, Rritual has already surpassed its retail distribution targets for the end of 2021, exceeding 2,400 retail locations and 10,000 points of distribution. The new goal is now to achieve 6,000 stores and 20,000 points of distribution by the end of 2021.
  • Key major retailers that now have Rritual’s products include CVS (the largest pharmacy chain in the USA), Rite Aid (U.S. drugstore chain over 2,400 retail pharmacy locations across 17 states), Amazon, The Good Trends (B2B wholesale marketplace) and Vitacost (sells vitamins, supplements and organic grocery products).
  • Strategic Sales Agency Partnership with CROSSMARK with plans to open up retail channels to reach and exceed 40,000 points of distribution in the USA. CROSSMARK is a consumer packaged goods sales agency.

With regards to the CVS distribution, Rritual state: “CVS HealthHUB has placed the Lions Mane product in their Memory/Focus section and our Reishi products in their Calm/Comfort section – aligning completely with Rritual’s health and wellness vision and mandate.”

Equally as important is the fact that the CVS staff can offer customers product education and personalized service. Looking at Rritual’s key three products below they focus on boosting the immune system, cognitive and brain function, and on stress support. All very important areas in today’s high-paced society.

Three of Rritual’s products – Chaga, Lion’s Mane, & Reishi

Source: Rritual Superfoods

Next steps

  • Rritual is soon to be featured on “New to the Street” shoot for wide distribution. The feature will air on Newsmax August 29th and September 5th and on Fox Business on August 30th. The feature has potential to reach up to 540 million homes in the US and international markets. Rritual’s Company’s product line and CEO will be featured in a live shoot at The Mung Bean Natural Foods and Vitamin Store in New York State.
  • Announced last week, Rritual is launching a comprehensive marketing campaign to support the national rollout of Rritual products with Rite Aid throughout the USA. Rite Aid serves more than 1.6 million Americans daily.
  • In the fall of 2021, Rritual will be introducing two new superfood latte powder mixes to promote skin-deep beauty and to boost energy & cognitive performance. They will be a latte powder mix formulated with tremella, or snow mushroom extract, reishi and an array of botanicals and berries known to promote healthy and hydrated skin, nails, and hair. Tremella fuciformis is an antioxidant-rich mushroom known to help maintain levels of collagen which helps to keep skin hydrated, toned and youthful.

Closing remarks

Rritual Superfoods recently secured a C$4 million underwritten “bought deal” offering expected to close on or about September 8, 2021. Once this potentially closes, Rritual will be able to use these funds to further accelerate their businesses growth plans, including the new goal to achieve product distribution to 6,000 stores and 20,000 points by the end of 2021.

Rritual Superfoods trades on a market cap of C$29 million and is one to watch in 2021.




Rritual Superfoods is looking to dominate the functional foods market

It appears mushrooms are going to save the world. Previously at InvestorIntel, we discussed the solutions to treat mental illness, substance abuse and trauma through the use of psychedelics found in psilocybin — more commonly known as magic mushrooms. Today we are going to look at the science of adaptogens, non-toxic herbs, roots, and fungi that work to increase your body’s ability to resist stressors, restoring the body to its normal or optimal function. Rritual Superfoods Inc. (CSE: RSF) is a functional superfood company that creates plant-based elixirs, which support immunity, focus and relaxation. Functional foods and “Superfoods” are foods that offer maximum nutritional benefits and are packed with vitamins, minerals, and antioxidants.

Adaptogens are substances that produce resistance to stress in both animals and humans and are commonly found in plants and fungi. Scientifically, adaptogens were first documented in the 1950s and since then much work has gone into studying the effects on humans with respect to stress reduction, resistance to mental fatigue and improved attention capabilities (which may be required to plow through my articles). Rritual’s three initial mushroom adaptogen formulations, including chaga (immune), reishi (relax), and lion’s mane (focus) were launched roughly two months ago via the Company’s e-commerce portal. From there the Company ramped up production capacity and added both a Chief Innovation Officer and VP Sales USA to support growth of the original three products and develop several new offerings.

Source: Company Website

One of the biggest milestones to date was the announcement that Rite Aid stores, the third largest US drugstore chain, would be carrying Rritual‘s premium brands in Q2/Q3 of this year. The Rite Aid rollout will be phased toward reaching 1,000 retail stores, in addition to Rite Aid’s e-commerce platform. Strategically, the Company is aiming at national retailers rather than regional rollouts in order to gain market share and category defining leadership. To that end, Rritual also signed a partnership with CROSSMARK Inc. (CEO, David Kerbel’s former employer) a leading sales and marketing services agency that specializes in growing retail brands throughout nearly every category of the consumer goods industry. The strategic collaboration is intended to provide actionable insights that drive growth and establish Rritual as a defining brand in the superfoods category.

On the innovation front, recently appointed Chief Innovation Officer, Stacey Gillespie, has launched the Company’s Research and Development division, establishing best practices toward the development of a category leading product pipeline. Rritual deploys a process for product development that blends best practices with agility to identify categories with high growth potential, including its flagship mushrooms and adaptogens product line. This is an important point for shareholders and potential shareholders to note, as the Company isn’t just focused on the products that they know best, but is listening to what the market wants and thus what will maximize revenue generation.

New innovative products such as the following are from the Company’s Product Pipeline for Q2/Q3:

  • Vegan Chai Rose Latte Collagen Booster: Collagen-Booster Rose Chai Latte Powder made with tremella, reishi, aloe vera and other beautifying superfoods in a skin-hydrating & vegan cream base.
  • Mood & Energy Ube Matcha Latte Powder: Made with Cordyceps, lion’s mane, matcha & a broad-spectrum of prebiotic superfoods of purple sweet potato powder, lucuma, and inulin which combined support a healthy microbiome so you can trust your gut again.
  • Superfood Vegan Creamer:  Made with vegan cream base and proprietary immune-synergy blend with key adaptogenic botanicals.
  • Ready to Drink Beverages: Powered by adaptogenic botanicals and enhanced with organic exotic superfruits and prebiotic fibers to support a healthy microbiome which in turn helps support a healthy immune system, digestive function, and a positive outlook.

According to Grandview Research, it is estimated that the global functional food market is projected to reach $275 billion by 2025, growing at 7.9% each year with consumers putting more emphasis on health and wellness. Rritual isn’t just looking to participate in this market, it is looking to dominate the functional mushroom and adaptogen space with clear points of differentiation. With quality products adapting to consumer wants and needs, an aggressive marketing plan developed by a skilled and experienced management team and confirmed manufacturing capacity that has been scaled to service distribution to 2,400 retail stores with 10,000 points of distribution, this is a company on the move. The Company raised $6 million with its IPO in March, which should give it ample funding to get to the next level whereby they are generating revenue. I’m looking forward to seeing their Q2/21 results and because I’m kind of a stock nerd, reading the associated MD&A.




Dedicated to immunity, cognitive functions and relaxation — Rritual Superfoods product line to hit the USA in Q2

Natural based products that can boost our physical and mental well-being are becoming increasingly popular. The public is learning that spending on health and reducing disease is a wise move both financially and for your long term health and happiness.

By 2025, the global health and wellness market is forecast to have revenues of over US$6 trillion, up 36% from US$4.4 trillion in 2019.

One company tapping into this emerging health and wellness market is Rritual Superfoods Inc. (CSE: RSF) (“Rritual”). Rritual is dedicated to using functional mushrooms and herbs combined to help clients with immunity, cognitive/brain function, and relaxation.

Rritual Superfoods are made from natural herbs and medicines with hundreds of years of history. Rritual combines functional mushroom and adaptogens to create plant-based elixirs. Adaptogens are non-toxic herbs, roots, and fungi that work to increase your body’s ability to resist stressors, restoring the body to its normal or optimal function.

Why buy Rritual Superfoods?

Source

Rritual states:

“Our small batch elixirs are made with limited, yet very purposeful and organic ingredients — beginning with naturally harvested mushrooms, herbal spices like cinnamon and ginger, and whole foods like coconut + fruit powders to create blends that are as delicious as they are beneficial.”

Rritual Superfoods is just beginning to commercialize their products in the USA

Rritual Superfoods is launching in North America in Q2 2021 as the company positions itself as a leader in the functional health and wellness industry. This is good news for investors as successful commercialization potentially leads to rapidly growing revenues and profits. This also potentially leads to stock price appreciation as the market re-rates a company.

Rritual Superfoods products for cognitive, immune, and stress/sleep support

Source

Rritual CEO David Kerbel recently stated in an exclusive interview with InvestorIntel that “functional mushrooms have been around for 2000 years and Rritual has taken it to the next level by adding the adaptogens….We are right on the cusp of becoming that premium brand in the space….”

It is also interesting to note that functional mushrooms are a Top-10 rated food in the $275 billion functional food market.

More about the company’s rapid progress since recently listing on the CSE

Rritual Superfoods only listed on the CSE in March 8, 2021 so their story is still very new. Then on March 11 Rritual announced their launch of a U.S. facing e-commerce website Rritual.com. With the announcement came the news that Rritual’s Reishi Relax products won a ECRM Buyer’s Choice Award at the ‘Whole Body & Mind Wellness’ virtual trade show. On March 17 Rritual announced that they had completed a second commercial scale manufacturing run. This is an important step to support their Q2 2021 U.S. product launch. Then on March 30 Rritual announced: “Rritual Superfoods to launch product line in Rite Aid Stores nationwide….throughout the USA in Q2 and Q3.” What a month of tremendous news flow!

CEO Kerbel stated:

“To meet expected demand, we have ramped up securing raw materials and scheduled commercial scale production runs. Maintaining a consistent and scalable manufacturing cycle is a core focus as we look forward to bringing our products to the major retailer shelves soon. Our team has been carefully and methodically building our logistics infrastructure which will allow for not only our needs today but also will allow us to achieve sustainable growth into the future.”

Closing remarks

If the COVID-19 pandemic has taught us anything, it is that we need to look after our health, especially our immune system, and our mental and physical well-being.

Rritual Superfoods is just beginning their journey to tap into the health and wellness market, a global market that is forecast to grow from about US$4.4 trillion to US$6 trillion in the next 5 years.

Rritual Superfoods currently trades on a market cap of just C$34 million and looks to be worth following closely as they make their launch into the U.S starting in Q2, 2021.




David Kerbel on launching Rritual’s premium brand of functional superfoods in Rite Aid stores throughout the USA

In a recent InvestorIntel interview, Tracy Weslosky spoke with David Kerbel, CEO and Director of Rritual Superfoods Inc. (CSE: RSF) about launching Rritual’s premium brand of functional superfoods in Rite Aid stores throughout the USA in Q2 and Q3.

In this InvestorIntel interview, which may also be viewed on YouTube (click here to subscribe to the InvestorIntel Channel), Mr. Kerbel went on to say that Rritual combines functional mushroom and adaptogens to create plant-based elixirs which support immunity, cognitive function, and relaxation. Functional mushrooms are a Top-10 rated food in the $275 billion functional food market. Mr. Kerbel added that functional mushrooms have been around for 2000 years and Rritual has taken it to the next level by adding the adaptogens. “We are right on the cusp of becoming that premium brand in the space,”  Mr. Kerbel added.

To watch the full interview, click here.

About Rritual Superfoods Inc.

Rritual is a functional superfood company that creates plant-based elixirs, which support immunity, focus and relaxation. The company is poised to dominate a segment where demand and sales are growing exponentially. Under the executive leadership with over 100 years of CPG pedigree, Rritual is launching in North America in Q2 2021 as the company positions itself as a leader in the functional health and wellness industry.

To learn more about Rritual Superfoods Inc., click here

Disclaimer: Rritual Superfoods Inc. is an advertorial member of InvestorIntel Corp.

This interview, which was produced by InvestorIntel Corp. (IIC) does not contain, nor does it purport to contain, a summary of all the material information concerning the “Company” being interviewed. IIC offers no representations or warranties that any of the information contained in this interview is accurate or complete.

This presentation may contain “forward-looking statements” within the meaning of applicable Canadian securities legislation.  Forward-looking statements are based on the opinions and assumptions of management of the Company as of the date made. They are inherently susceptible to uncertainty and other factors that could cause actual events/results to differ materially from these forward-looking statements.  Additional risks and uncertainties, including those that the Company does not know about now or that it currently deems immaterial, may also adversely affect the Company’s business or any investment therein.

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