Snipp Launches New Product Bringing Enterprise-Class “Loyalty-In-A-Box” to Mass Consumer Brands
November 2, 2016 (Source) — Snipp Interactive Inc. (“Snipp” or the “Company”) (OTCQX:SNIPF)(TSX VENTURE:SPN), a global provider of digital marketing promotions, rebates and loyalty solutions, has expanded its loyalty product offering with the launch of SnippLoyalty Base; a low-cost, loyalty-in-a-box solution tailor-made for consumer packaged goods (CPG) and multichannel brands. The new product is an entry-level loyalty platform that includes Snipp’s market-leading receipt processing capabilities and world-class rewards solution and will allow CPG brands to migrate from running a single promotion at a time to running a continuous loyalty program, supporting multiple promotions over time.
“To date, the loyalty market has been confined to traditional sectors, such as airlines or retail, and has largely been inaccessible to consumer brands due to huge implementation requirements and service costs. Because consumer brands do not own the point of sale, they are currently forced to print unique codes on their packaging, a very expensive and inefficient solution that has made loyalty programs impossible for many brands,” said Atul Sabharwal, CEO of Snipp.
“With SnippLoyalty Base, we’ve eliminated those barriers and CPG brands can finally establish deep and meaningful relationships with their consumers while driving sales and ROI over the long run. Because the platform uses the same technology that has been used to power thousands of consumer promotions, it is possible for a brand to seamlessly and cost-effectively transition from a single promotion to ongoing loyalty program.”
SnippLoyalty Base is a significant disruptor in the marketplace, providing a robust set of enterprise features at a very attractive price point. Key attributes of this new product include:
- It is the first platform of its kind purpose-built for CPG and other multi-channel brands
- Setup cost of less than USD $45K and a total annual cost of under USD $100K for the baseline version, the least expensive solution ever introduced in this space
- Highly configurable out of the box, with setup time of weeks instead of months
- Built atop an enterprise platform that can scale as programs grow
- Entire solution is in-house with no third-party components
- Pre-integrated with SnippCheck, Snipp’s industry-leading solution for purchase verification via receipt instead of codes on pack
- Pre-integrated with SnippRewards, Snipp’s digital rewards solution
- Rewards social and engagement activities as well as transactions
- Built for mobile, with a customized app available
“SnippLoyalty Base is an important product for our company and the industry, because it allows brands to test and experience the advantages of loyalty programs for the first time, while being inexpensive and comprehensive in terms of features,” said Atul Sabharwal.
Visit the Snipp website at http://www.snipp.com/ for Snipp’s full suite of solutions and examples of Snipp programs.
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Snipp is a global loyalty and promotions company with a singular focus: to develop disruptive engagement platforms that generate insights and drive sales. Our solutions include shopper marketing promotions, loyalty, rewards, rebates and data analytics, all of which are seamlessly integrated to provide a one-stop marketing technology platform. We also provide the services and expertise to design, execute and promote client programs. SnippCheck, our receipt processing engine, is the market leader for receipt-based purchase validation; SnippLoyalty is the only unified loyalty solution in the market for CPG brands. Snipp has powered hundreds of programs for Fortune 1000 brands and world-class agencies and partners.
Snipp is headquartered in Washington, DC with offices across the United States, Canada, UK, Ireland, Europe, the Middle East and India. The company is publicly listed on the OTCQX, the highest tier of the OTC market in the United States of America, and on the Toronto Stock Venture Exchange (TSX) in Canada. Snipp was selected to the TSX Venture 50®, an annual ranking of the strongest performing companies on the TSX Venture Exchange, in 2015 and 2016.
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