PK Beans Launches ‘PKB Explorers’ Club’ Subscription
March 24, 2020 (Source) – Peekaboo Beans Inc, (CSE: BEAN) (OTC Pink: PBBSF) (“PK Beans” or the “Company”) is excited to announce the launch of their adventure subscription box. The company has created a monthly subscription that will help extend the PK Bean’s apparel brand into the childhood adventure play space. The objective is to enhance the Company’s brand and transform its marketing initiatives into a profitable recurring revenue opportunity.
One of the most prevalent challenges parents face is managing digital time in a balanced and effective way. The goal of the Company is to support their playful mission and help define healthy habits while keeping media and technology use in check, and PK Beans has created a solution for this.
PKB Explorers’ Club is purposefully designed for kids to travel from digital to active play, reinforcing the Company’s messaging that playtime is vital and needs to be balanced and healthy to benefit children’s development. PK Explorers’ Club allows children to become immersed into a magical storybook world conceived by Emmy-winning child psychologists. Each month, children receive a new exciting storybook, with Augmented Reality (AR) components for balanced digital engagement. In conjunction with AR, it includes active play components, such as a dress-up felt board and adventure map. This subscription is an imagination and ingenuity booster; storytelling ties everything together engaging kids and their imaginations for healthy, purposeful play and learning. It is also a significant opportunity to increase licensing opportunities and broaden their omni-channel platform, with between 40-50% of total retail sales in the USA and Canada attributable to licensed merchandise.
“This is bringing back the love of storytelling, books and active play, while engaging children in a new and relevant way through splashes of augmented reality”, says CEO, Traci Costa. “The launch of PKB Explorers’ Club is happening during a time when parents need help more than ever, as they search for fun, educational and engaging activities to keep children occupied, not to mention help their children get lost in their imagination, when they are feeling anxious and overwhelmed. We hope to bring more play to their lives during a scary time”.
About Peekaboo Beans Inc.
PK Beans is a children’s apparel brand with a focus on environmentally responsible clothes that are intentionally designed to inspire play. Through an omni-channel approach, Peekaboo Beans engages sellers through social platforms, including Instagram and Facebook, as well as online retailers, to maximize revenue and build brand loyalty. The Company works to promote a playful lifestyle for children by designing comfortable clothes that are built to last.
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To learn more about Peekaboo Beans, visit: www.pkbeans.com,
On behalf of the Board of Directors,
Peekaboo Beans Inc.
Ms. Traci Costa, President and CEO
This news release may include forward-looking information that is subject to risks and uncertainties. All statements within, other than statements of historical fact, are to be considered forward-looking. Although the Company believes the expectations expressed in such forward-looking information are based on reasonable assumptions, such information is not a guarantee of future performance and actual results or developments may differ materially from those contained in forward-looking information. Factors that could cause actual results to differ materially from those in forward-looking information include, but are not limited to, fluctuations in market prices, successes of the operations of the Company, continued availability of capital and financing and general economic, market or business conditions. There can be no assurances that such information will prove accurate and, therefore, readers are advised to rely on their own evaluation of such uncertainties. The Company does not assume any obligation to update any forward-looking information except as required under the applicable securities laws.
Neither the Canadian Securities Exchange nor its Regulation Services Provider (as that term is defined in the policies of the Canadian Securities Exchange) accepts responsibility for the adequacy or accuracy of this release.
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