iSIGN Announces an Agency Sales Agreement with The Mobile Experience Company (MobileXCo)
April 19, 2016 (Source) — iSIGN Media Solutions Inc. (“iSIGN” or “Company”) (TSX-V: ISD) (OTC: ISDSF), a leading provider of interactive mobile proximity advertising solutions announces the signing of a Agency Sales Agreement (“Agreement”) with The Mobile Experience Company (“MobileXCo”) allowing iSIGN to sell MobileXCo’s Tether™ Mobile Coupon Technology (“Tether™) in conjunction with iSIGN’s Smart Antenna.
The Agreement is for three years and is renewable for an additional three year period. iSIGN will receive a 40% commission per coupon delivery initiated by iSIGN’s Smart Antenna and 20% on the set-up fee to use MobileXCo’s Tether™ solution in conjunction with iSIGN’s Smart Antenna.
The features that makes MobileXCo’s technology of interest to iSIGN, is that it provides proof of redemption without the need for point-of-sale system integration or an app download. It also allows for a more complete automated reporting process – from message delivery through redemption – closing the loop between advertising and purchasing.
MobileXCo’s Tether™ technology removes the most common barriers preventing many retailers from adopting mobile couponing as part of their strategy. Web-based mobile coupons are delivered by text message and accessed with a mobile browser. The request-based process invites consumers to simply enter their mobile phone number into a form, click a link and show their mobile screen to a retail staff person when ready to redeem. To validate the coupon, a retail staff person verbally provides a redemption code to the consumer and visually confirms the coupon has been voided before processing the discount just as they would with a paper coupon. Neither retailers nor consumers need any special hardware or software. Go here to watch a short visual demonstration of MobileXCo’s coupon system in action: http://mxco.co/coupons.
MobileXCo recognizes that iSIGN’s Smart Antenna can be used to prompt consumers to request their clients’ coupons when in proximity to their retail locations, thus making their solution more attractive and effective by giving immediate real-time reach metrics – audience count per location, acceptance and rejection of messaging, etc.
When combined, the two technologies are seamless and symbiotic, delivering a unique and exclusive messaging and coupon redemption process that captures the full range of engagement and consumer metrics relevant to savvy marketers.
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The management of both companies have a longstanding relationship with IBM and have previously worked together on award-winning kiosk and messaging systems, dating back to 2010.
Both companies look forward to increased customer demand and revenues.
About iSIGN Media
iSIGN Media, based in Toronto, is a data-focused, software-as-a-service (SaaS) company that is a pioneering leader in gathering point-of-sale data and mobile shopper preferences to generate actionable data and reveal valuable consumer insights. Creators of the Smart suite of products, a patented interactive proximity marketing technology, iSIGN enables brands to deliver targeted messaging, personalized offers and loyalty perks to consumers’ mobile devices in proximity and with real-time proof of redemption. iSIGN’s data gathering capabilities provide analytics on price points, typical purchases, in-store dwell time and other shopper metrics that identify emerging consumer behaviors. These insights enable smarter business decisions and provide increased ROI metrics for more transparent marketing. iSIGN delivers relevant, timely messages on an opt-in basis at no charge to consumers, transmitting rich media to consumer mobile devices via Bluetooth® and WiFi connectivity in complete privacy as opposed to iBeacons, apps, downloads and required surrendering of personal information. Proven to increase brand engagement and customer loyalty, iSIGN generates preference-based, predictive “clean data” without compromising consumer privacy. Partners include: IBM, Keyser Retail Solutions, Baylor University, Verizon Wireless, TELUS and AOpen America Inc. www.isignmedia.com
About The Mobile Experience Company
MobileXCo is a Toronto-area mobile marketing solution and technology company founded by a team of experienced brand and retail marketing technologists. Their SaaS product, Tether™, is used by leading brand and retail organizations to establish and manage personalized relationships with their customers through mobile messaging and web-based experiences. Learn more about MobileXCo at http://mobilexco.com and follow them on Twitter at @MobileXCo.
© 2016 iSIGN Media Solutions Inc. All Rights Reserved. All other trademarks and trade names are the property of their respective owners.
This news release may include certain forward-looking statements that are based upon current expectations, which involve risks and uncertainties associated with iSIGN Media’s business and the environment in which the business operates. Any statements contained herein that are not statements of historical facts may be deemed to be forward-looking, including those identified by the expressions “anticipate”, “believe”, “plan”, “estimate”, “expect”, “intend” and similar expressions to the extent they relate to the Company or its management. The forward-looking statements are not historical facts, but reflect iSIGN Media’s current expectations regarding future results or events. These forward-looking statements are subject to a number of risks and uncertainties that could cause actual results or events to differ materially from current expectations. iSIGN Media assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those reflected in the forward-looking statements.
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