EDITOR: | August 31st, 2016

Lingo media makes market inroads in Mexico, Peru

| August 31, 2016 | No Comments
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Lingo Media Corp. (TSXV: LM | OTCQB: LMDCF) announced contracts for the sale of its pay for service software in Mexico and in Peru, which adds to its project roster in Columbia and in China.

On August 24 Lingo announced that its subsidiary ELL Technologies has secured a sales contract with Universidad Da Vinci, a well-established on-line university in Mexico. Lingo is providing the software and content to train 1,250 student teachers in 10 states across Mexico the University Da Vinci, a branch of the Secretaría de Educación Pública (Mexican Secretariat of Public Education. The initiative aims to improve the English proficiency of all teachers in Mexico.

The teachers-in-training will learn English using English for Success, which is Lingo’s state-of-the art learning platform that was released in Spring 2016 and includes more than 1,000 hours of highly engaging content. Further the software controlling the engine of the platform has been specially adapted to permit the use of narrow broadband in rural communities to boast upload speed.

Government ministries in Mexico, Peru and Colombia have already vetted English-for-Success.

In July 2016, Telefónica Educación Digital S.L.U. a distribution partner of ELL Technologies in Peru signed an inter-institutional agreement with CERTUS the leading banking, business and finance educational institution in Peru.

This new agreement aims to promote digital education to their students through the delivery and implementation of Scholar program, a virtual English-language teaching platform. Among the 800 educational institutes in Peru, CERTUS is a differentiator in the higher education sector with its deployment of the latest technologies to enhance the educational experience for all its staff and students. CERTUS has an enrolment of more than 25,000 students across campuses in Lima, Arequipa and Chiclayo.

Telefónica promotes digital education and offers its support to institutions to meet the new challenges that have an impact on learning by establishing collaborative spaces that contribute to the digital transformation of education in Peru.

Both the Mexican and Peruvian initiatives are based on Pay-for-Service arrangements.

Further yet, these initiatives show inroads for the delivery of gamified English as a second language.

Lingo has gamified the language learning process. Its technology is built on an eLearning platform with more than 2,000 hours of material and thousands of modules for people of all ages and skillsets.

Lingo Media is a market pioneer. It was selling educational products in China in 2001, as one of the early foreign stakeholders to partner up with Chinese government agencies under support by the Government of Canada. This led to the sale of 530 million units and the capture of 60% of the market share in China’s primary school.

Now Lingo has morphed into an educational software company to teach English as a second language. It addresses the significant English literacy needs to those individuals looking to learn the language.

Lingo built its learning software to work well despite the challengingly slow Internet broadbands of developing countries, which permits to reach subscribers reach out in rural communities or countries where Internet infrastructure is lacking modernization.

In telecommunications, broadband is a wide bandwidth data transmission with an ability to simultaneously transport multiple signals and traffic types. The medium can be coaxial cable, optical fibre, radio or twisted pair—it does not matter. But what matters is speed of transmission, a problem in developing countries where the telecommunications infrastructure has not kept up with new technologies.

Traditional games are memory-intensive and transfer huge datasets over the Internet, which makes these games painfully slow over the internet. But Lingo’s software designers found ways to reduce transmission time with unique software architecture to bypass the snailpace of aging broadband networks.


Dr. Luc Duchesne

Editor:

Dr. Luc C. Duchesne is a Speaker and Author with a PhD in Biochemistry. With three decades of scientific and business experience, he has published ... <Read more about Dr. Luc Duchesne>


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