Intema Solutions deploying user-friendly big brother
Intema Solutions Inc. (TSXV: ITM) is one of these companies that Google should ogle with envy.
With offices in New York and in Quebec City, this Quebec Company has been developing its own software for 20 years to simplify and optimize the online marketing activities of medium and large companies.
Intema has serviced prestigious clients such as L’Oreal, TELUS, National Bank, and Dior among many.
Its services include predictive marketing, relationship marketing and database marketing. Amongst its clients are companies of all sizes in North America.
Predictive marketing is synonymous to Big Brother. But it is the Holy Grail of marketing.
Retailers have massive amounts of data about the habits of their customers but falter when it is time to predict the outcome of marketing campaigns.
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In the past Big Data has meant little operationally for small retailers. Big Data has served well giant online marketers but has eluded the retail industry because, hitherto, of technological deficits.
Now Big Data is expected to co-evolve with the retail industry, partly because of Intema’s technology.
Whenever we capture customer loyalty points we tell Big Brother what we like and what we dislike. And so every now and then we get coupons through the mail or a telemarketer from India calls you during dinnertime to sell you something that Big Brother determined you might need. So far this has been the extent of our customized shopping experience from all the data we graciously gave away in exchange for points.
Data-conscious retailers have been consolidating data from such sources as online browsing and shopping patterns, social media sources, industry forecasts, and existing customer records. Facebook, among many, has gatherer data with every ”likes” click and reported those findings to marketers.
But Intema has developed a predictive Marketing Engine, which sends targeted adapts to a subscribers’ profiles and evolves with their activities. It integrates predictive analytics to and email campaigns and generates the best content for each recipient by anticipating their needs using predictive algorithms.
Adaptability is critical as it permits to evolve with consumer needs and demographic trends.
I would love see these algorithms but they are proprietary. Still I would love to see how someone predicts my behavior based on my past purchases.
The theory is simple: the brain tends to follows cognitive and behavioral paths it knows. Demographics are also a key determinant of behavior, as we tend to do specific things at specific stages of our lives.
Over the years, Intema has become a Canadian leader in permission-based email marketing, Intema provides products and services including predictive marketing, search engine marketing as well as programming and integration.
Intema also developed and deployed Konversation, which is an email-marketing platform distinguished for its robustness and its precision. Its advanced segmentation and dynamic content make highly targeted messages possible.
Intema’s eFlyerMaker is a proprietary console for managing online marketing activities and delivering exceptional email campaigns with ease. Modular technology handles more than a million emails per hour while respecting the highest security standards.
Dr. Luc C. Duchesne is a Speaker and Author with a PhD in Biochemistry. With three decades of scientific and business experience, he has published ... <Read more about Dr. Luc Duchesne>