Big Sister brings customized shopping experience with iSIGN technology
iSIGN Media Corp. (TSXV: ISD) announced on November 26, 2015 that it has reached that their Australian reseller, JEA Technologies Pty Ltd. has secured its first major customer for the Chameleon software, which manages content on digital signage. According to the company the signage installation has already begun in an auto parts chain of 70 stores. Based on the 7 signs installed into the first location, 490 Chameleon licenses are to be issued to complete this network implementation. Installation commenced on a store-by-store basis in early November, with completion projected to take place over the next several months.
This is a good sign (forgive the pun) for iSIGN shareholders as it shows traction in the marketplace as a technology provider into Big Data. The news opens the door to permit the implementation of customized shopping experience, a new trend opposite to the classical flow of Big Data from consumers to retailers with little customized feedback.
iSIGN’s technology can turn Big Data into Big Sister, a gentle user-oriented version that can be used by retailers rather than online giants such as Amazon. Big Sister relies on Big Data to give us what we need in our everyday life.
Imagine for example if your smartphone told you when your favourite soda is on sale at the gas station, or when gas is cheap at your regular gas station, or when sirloin steak is on sale. I for one absolutely abhor shopping or even thinking about shopping except for fishing gear. I hope iSIGN is the solution to make my life a whole lot simpler and prevent my dog from hearing profane language when shopping comes to my mind.
Big Data has served well giant online marketers but has eluded the retail industry because, hitherto, of technological deficits. Now Big Data is expected to co-evolve with the retail industry.
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Whenever we capture customer loyalty points we tell Big Brother what we like and what we dislike. And so every now and then we get coupons through the mail or a telemarketer from India calls you during dinnertime to sell you something that Big Brother determined you might need. So far this has been the extent of our customized shopping experience from all the data we graciously gave away in exchange for points.
This has been a thorn in the side of retailers too.
Data-conscious retailers have been consolidating data from such sources as online browsing and shopping patterns, social media sources, industry forecasts, and existing customer records. Facebook, among many, has gatherer data with every ”likes” click and reported those findings to marketers.
But despite a leviathan amount of data about our likes, dislikes, shopping habits, retailers have yet to find a customized solution to emulate the personalized shopping experience similar to that of the online mega-marketers.
iSIGN is featured in a report titled Actionable Intelligence and the Customized Retail Shopping Experience, which emphasizes how the iSIGN technology can bridge big data to customized shopping experience.
iSIGN’s technology permits the corner stone sent you a message on your smartphone when your favourite brand of soda, or gas or anything you buy regularly goes on sale, so you wouldn’t have to think about it. It would make your life easier and take the effort out of making decisions.
Creator of the Smart Antenna, an interactive proximity marketing technology, iSIGN enables brands to deliver targeted messaging, personalized offers and loyalty perks to consumer mobile devices on location and in real-time. Further, iSIGN’s data gathering capabilities provide analytics on price points, typical purchases, in-store dwell time and other shopper metrics that identify emerging consumer behaviours.
Dr. Luc C. Duchesne is a Speaker and Author with a PhD in Biochemistry. With three decades of scientific and business experience, he has published ... <Read more about Dr. Luc Duchesne>