Creativity and passion drive InvestorIntel forward
Thursday was the 12th anniversary of ProEdge Media Corp. (ProEdge) and I would like to genuinely thank the warm wishers, but most of all I would like to thank our membership for which this information is written, collected and distributed to nearly 10,000 email in-boxes a day: thank you. And today as I reviewed the fact that we have published 19,000 posts of original content on InvestorIntel, built information sites like REEHandbook and designed market tools like REE-Stocks, we would like to thank our audience and imagine for a moment, what we can build moving forward — together.
In retrospect, ProEdge was initially launched as an investor relations firm that with time evolved into an online media company. I love IR and enjoyed the impact of marketing public companies towards achieving effective market valuation; but the downside was that I was limited to working with 2-3 clients at a time. Today with the power of InvestorIntel’s online infrastructure, we can expand and develop critical audience interest and opportunities exponentially for InvestorIntel members in the Energy, Resource and Technology sectors.
Flashback 90’s: It all happened innocently enough… listening to young rising stars in the online sectors at conferences; I was amazed at their growth and energy, but was horrified by the lack of depth of knowledge. “You know” started one speaker – “by 2016, 90% of all online content will be video.” That’s great I thought and indeed we see numbers to support this, but we need more than dancing cats and extreme sports for the benefit of our global future. As someone whose previous career in the music industry was nuked by the internet (Nabster), it did not take me long to comprehend the sphere of influence that the internet had on our universe and I wanted in.
In 2008 when I started producing the series ‘DealFlow’ for numerous television channels like CNBC World, the idea was to clearly capture what people were willing to do for money on film and the real impact of global redistribution of wealth on the planet. While the timing was off as the market crashed and the plot-line appeal of two investment bankers making deals was seemingly non-enticing, this series would allow me a street-smart education on international finance and is responsible for where I am today. From the tour of Technology Park Malaysia, where the Malaysian government had attracted nearly 1,000 technology companies from around the world; to interviewing members of the Bolsa Exchange, where the pension funds must invest 80% into Peruvian listed companies; or meet the young highly educated professionals from Colombia on how they had masterfully re-branded Colombia as the country of passion — the source of roses, coffee and resources… I was hooked on documenting what I refer to as the international financial NFL.
I appreciate that we live in a world where there are many of us that really do want the best to rise to the top, the hardest working to be successful and the brilliant to make our world a better place. On the same token, the emerging markets have created a planet in which rare earth smugglers do risk their lives for profit, information online is regularly misleading and questionable at best, and the opportunity to publish real knowledgeable content and genuinely good ‘thought-provoking’ conversation like John Clarke’s commentary on the gift of civil liberties is powerful messaging on not only what we have today – but what we stand to lose tomorrow.
A friend of mine wants to meet this week as he is helping the Chinese with an annual technology conference. He nailed the contract after he did a presentation where he included a slide from a BBC interview with Alan Greenspan where he states: “One of the major problems with Chinese manufacturers is that its innovation is largely borrowed technology…” and then he went on to point out that there was a recent Reuters study where they listed the top 100 most innovative companies: 40 were Americans, none were Chinese.
Get our daily investorintel update
Immediately hired to attract American entrepreneurs, he illustrates my point perfectly in that online media has opened the flood gates to data, numbers, information and associated conclusions; but noteworthy is the volume of misinformation and the preamble for wrong conclusions. I mean honestly, do we really believe that the Chinese who are currently buying our debt do not have a single company that made the top 100 most innovative companies?
So here’s the challenge, in the present internet wonderland we have endless misleading and incorrect information presently feeding inane analysis and building a society that is basing significant business, life and even medical decisions on what may include the most absolutely idiotic and conspiratorial data ever known to man. The floodgates for fraud, theft and stupidity are wide open and so my hunt for great minds and writers and speakers that can clarify data and set the record straight is the basis for ProEdge’s InvestorIntel – it’s a passion for truth.
I recall David Morgan, who I am thrilled is now a weekly columnist, summed up our respective audiences most eloquently when he said that as much as 80% of the world really doesn’t want to know what’s going on. Perhaps if you look at Toronto where I am based where our mayor has been allegedly caught on film doing crack this last week and somehow his popularity has risen in the last 48hrs – David seemingly has a point. And while I do respect the successes of the Kardashian’s and less so the wives of different people in cities in North America making money showing people how not to live their lives, I must agree with him. And of this seemingly 20% that do care, who are genuinely committed to understanding the state of the market, geopolitical and economic factors and how this impacts our society, our lives… are we really content and satisfied with this number and the dumbing down of North America or do we want to widen this audience?
In addition to content, news and media reviews on a daily and often 24-7 schedule, I deal with issues like numbers every day. And while I like them as we have broken a million and a bit + visitors a week for the last 7 weeks, it is important to remember that they are just numbers. While numbers seem relevant, it is just like any other information online and is open to misinterpretation. For instance (and speaking of numbers), Facebook continually ranks #1 for social media with over 1.15 billion active Facebook users but we have noticed that for public market companies – Facebook has almost a completely nil impact on their marketing efforts. Why? Because numbers are only numbers…
An investor called me last week after he had just returned from a conference on the west coast to give me an update. He was annoyed at some of the people complaining about the lack of attendees present. In fact, one clueless commentator devoid of the fact that he was speaking to a man that could write him the check for the millions he was seeking, missed the irony in the statement from the investor when he replied with: ‘the value is not in the numbers, but in finding the one you are seeking.’
This is my challenge with social media platforms because even though I use them and believe in them: they are only platforms. And a platform is only as good as the person using it, and platforms require content. And herein is the basis for ProEdge – we offer content for these platforms. By hiring the best team through top-ranked analysts, writers, and contributing columnists, the goal is to offer written and video content that takes items like politically charged oil and gas technologies like fracking and secure brilliant writers and commentators. In this case, Dr. Luc Duchesne provided real understanding on how this technology works last week and the impact on the market lhe did in a piece titled Fracking, Denim here to stay.
Presently I only use 2 social media platforms because I find Facebook on a professional level just wastes my time. The first one is Twitter — a platform that has over 288 million monthly active users and believe that for public companies it is one of the best tools for damage control in its real time feeds; and the second one is LinkedIn. According to some reports it has now reached 238 million users and we have regular LinkedIn users that regularly write and debate our content, like a piece Dan McGroarty wrote last week titled: Cheer Up, Sir Bob Geldof – Allana Potash is Preparing to Transform Ethiopia into Africa’s Agricultural Superpower.
I would like to take a moment to thank all of our writers and columnists: Ty Dinwoodie, Robin Bromby, Jack Lifton, Dan McGroarty, David Morgan, Dr. Luc Duchesne, John Clarke and many many more on our team like Sue Glover, Asher Berube, Raj Shah, Clint Adam Smyth and other who over the years who have shared a commitment to advancing the truth through the written word, video and photo-journalism using creativity and passion.
Tracy Weslosky is the CEO of InvestorIntel Corp., a company formed to provide investor relations in 2001 that today now provides online media marketing, social ... <Read more about Tracy Weslosky>