EDITOR: | October 21st, 2013 | 18 Comments

Advancing ‘Mine-to-Metal’ vision – Great Western Minerals Group makes significant progress de-risking one of the most robust REE deposits in the world

| October 21, 2013 | 18 Comments


October 21, 2013 — Tracy Weslosky, Publisher and Editor-in-Chief of InvestorIntel, interviews Marc LeVier, President and CEO for Great Western Minerals Group Ltd. (TSXV: GWG | OTCQX: GWMGF), discusses the just-released metallurgical update on Great Western Minerals’ South African Steenkampskraal Rare Earth Project, as well as provides an update on Great Western Mineral’s wholly owned subsidiary, Less Common Metals Limited, the need for a secure line of high-quality sustainable REEs, and some of the competitive advantages Great Western Minerals offers. GWMG is a leader in the manufacture and supply of rare earth–based alloys and high purity metals with a low-cost, high-grade critical rare earth asset. Its specialty alloys are used in the battery, magnet and aerospace industries. Produced at Great Western Minerals’ wholly owned subsidiaries, Less Common Metals Limited in the UK and Great Western Technologies Inc. in Troy, Michigan, these alloys contain transition metals, including nickel, cobalt, iron and other rare earth elements. As part of the Company’s vertical integration strategy, GWMG also holds 100% equity ownership in Rare Earth Extraction Co. Limited, which controls the former-producing Steenkampskraal monazite mine. Great Western Minerals’ objective is to become a best-in-class developer and sustainable producer of critical rare earths through GWMG’s fully integrated mine-to-metal business model.

Tracy starts by asking Marc to discuss the very robust highlights from Great Western Minerals’ latest announcement. “We started the metallurgical testing in the first quarter of this year. We wanted to go back and ensure we were testing all of our various options, available to us, in treating this monazite mineralogy. The biggest issue is ensuring that you have fully investigated any process development technology options available to you — and that’s what we’ve been working on,” explained LeVier.

Commenting on its subsidiary Less Common Metals, LeVier stated: “Less Common Metals is a world-class metal alloy facility that’s an integral part of our vision: mine to metal. Less Common Metals allows us to use the latest technology in making metal alloy that we provide to our customers in Europe and Japan, particularly neodymium, iron and boron metal alloy. When it comes to rare earth production, LeVier says, “It all boils down to – whether it’s us or anybody else – where are you going to get the material (the metal) to feed into that furnace to make the alloy? And at what price? You can buy it all day long from China at an elevated price. We have to buy it and be able to make a profit. Obviously, that’s the challenge. That’s the reason for having a secure supply line of a high-quality sustainable feed, such as we would achieve with Steenkampskraal.”

In closing, Tracy asked Marc to discuss some of Great Western Minerals’ additional competitive advantages. “I’d like to reemphasize that — regardless of where we are in the process and our studies — I want everybody to remember one thing, this is still an extremely robust project,” said LeVier. “It’s the highest TREO grade, run-of-mine material in the world. It’s the right-sized business model. The high grade allows to us process 150 tonnes per day, which is nowhere near any other project. That processing rate means that we are able to maintain a very low capital requirement and, at the same time, produce very high quality, 5,000 tonnes per annum of TREO concentrate. Those are the values that everyone needs to focus on and remember, because this project’s going to go. This is one that needs to be developed. It needs to be in production for the rest of the world’s supply.”

Disclaimer: Great Western Minerals Group is an advertorial Member of InvestorIntel.



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  • Sunrrrize

    Good job Tracy. Your questions were succinct and focused on the things that really matter.

    October 21, 2013 - 3:49 PM

  • aurelius

    Great interview Tracy. Your questions were straight to the point and Marc did a great job at reasserting how competitive and rewarding this project will soon be for all GWG shareholders, including those who have expressed doubts about the viability of the project and Marc’s qualifications and determination. Thanks.

    October 21, 2013 - 3:54 PM

  • Veritas Bob

    aurelius, as a shareholder/pumper/basher of anyone who questions Great Western, I’m sure you agree with Sunrrrize that the questions focused on the things that really matter.

    I don’t recall any mention in the interview, though, about financing to build out the mine and processing facilities, and to quote Mr. LeVier “at what price”? How much money does Great Western need to raise? How and from whom will it be raised? Does Great Western still plan to build a separation plant by itself or via JV, or perhaps rely on toll processing instead? How do those economics work out now for capex, opex, toll processing costs (if any), and what that means for effective price to Great Western vs. buying from China at “an elevated price” (to use Mr; LeVier’s words)?

    Asbestos suit on waiting for aurelius to call me a known paid basher of Great Western.

    October 21, 2013 - 4:06 PM

    • Sunrrrize

      Veritas Bob: InvetorIntel is not the place for a CEO or any company official to divulge info that you are seeking. Such info should be in the form of a NR from the company.

      October 21, 2013 - 4:30 PM

  • aurelius

    Veritas, if LeVier knew the answer to most of your questions, I wouldn’t want him to reveal the answer at this stage. Yes, you are a paid basher, Derm, and you are not the only one. Their role is clearly identified in the latest TSX News put on the same board you like to appear on for your daily GWG bashing, event though you have admitted you hold not a single share of the Co.

    October 21, 2013 - 4:26 PM

    • Catlady

      Tracy nice interview, Marc was smiling and seemed relaxed. I liked what I heard , CEOs do interviews like this and then shortly after you get a news release. “GW ain’t going anywhere but up” isn’t that what JL said.

      October 21, 2013 - 4:54 PM

  • jake

    Thanks for the interview at last! I wish you had asked how the quest for financing was going but he probably would not have answered.
    I think he is the right man for the job but time will tell….


    October 21, 2013 - 4:54 PM

  • Veritas Bob

    My apologies. What was I thinking? Of course, the CEO should say nothing about the cost of building or running an operation, what major pieces (such as separation plant) will be in that operation, and how the cost of obtaining feedstock via that approach compares to just buying at “an elevated price” from China. Rather, he should merely state that it is better than buying it at “an elevated price” from China without providing any details, or substantiation. If he had answered all that but not provided non-public details on financing negotiations, then that would be a different story. Reminds me of Nixon, he had a secret timetable for getting out of Vietnam, it was so secret even he didn’t know it.

    As far as stockhouse (? – I just did a little googling to see what was going on with “me” over there), I have apparently become a cause celebre with aurelius and Sunrrrize over there, based on posts I have made on this board critical of Great Western – I think it started with my making a critical comment on this board about 1/1/2 years ago about a spreadsheet which I deemed unrealistic, I think poncho462 was involved, but it’s just a one-way, I post here, they run hog wild with conspiracy theories about me over there. For Great Western’s sake, I hope LeVier has his head planted in reality more firmly than you two guys. Maybe there are paid bashers of Great Western, but I ain’t one of them.

    October 21, 2013 - 5:09 PM

    • Veritas Bob

      I finally found the thread and comment which made me the toast of the town among the Great Western pumpers on stockhouse. It’s at http://investorintel.wpengine.com/rare-earth-intel/the-great-western-minerals-contender-in-the-race-to-rare-earth-vertical-integration/#comment-7295 . Enjoy all the comments in that thread – they were quite entertaining at the time, but even more so now with the benefit of hindsight and seeing the current posts of some of these same people.

      October 21, 2013 - 11:16 PM

      • aurelius

        You should indeed know, DEM. You fool nobody by changing identity on Stockhouse blogs and others.

        October 22, 2013 - 6:49 AM

        • Veritas Bob

          Could you please provide a link to DEM’s posts? I never heard of him before your posts, I didn’t realize from your previous post that I am DEM (or is that Dem?). I know of at least one person who isn’t fooled – ME.


          October 22, 2013 - 9:00 AM


    Thought the interview was absolutely great.I like the part especially when he said (because this projects is gonna go)

    October 21, 2013 - 5:57 PM

  • tek

    This interview was a useful update, not a comprehensive analysis of all the factors to date. I agree that there are many questions left unasked and unanswered as VB has posited, but given the questions that were asked, I’m satisfied with Levier’s responses And like GW4, I liked the reassurance that the project is Go.
    Insofar as LCM goes, I was glad to hear that it is functioning well, and is showing a steadily improving profit, using the elevated price Chinese metals, which seems to bode well for the Steens metals when they become available. I think too that the extensive investigation of how to integrate and employ all the changing technologies seems slow now, but once the system is decided on, GW should be perhaps the most efficient operation of its type.
    Amid all the turmoil and depression of the market, I maintain my optimism and this interview has helped support that opinion.

    October 21, 2013 - 8:05 PM

  • u4eah

    – Thank you Tracy for your persistence in delivering this long-overdue interview with Marc LeVier.
    – I belong to a Private-members investment forum, of well informed, longer-term retail shareholders; …and collectively we own substantial GWMG shares ! … A recent pole conducted by one of our members; revealed “overwhelming consensus that GWMG SP will return to previous highs within 3 years” ! …also positive; the overwhelming majority consider Marc to be; the “straight-shooter” / “horse-before-the-cart” kind of CEO, with the right credentials to “get the job done”.

    – Frustrating / dizzying / and nauseating for shareholders however; …is the circling of the 52 week-low SP drain hole; against the simultaneous backdrop of “US of A” political shenanigans / wranglings / gridlock !!!

    – And yes Marc, your longer-term GWMG shareholders would also wish to hear communication more-often from their CEO; …as silence is all too-often misinterpreted for “bad news” .
    – I took comfort in “todays interview”; …it would appear, others did also. ~

    October 21, 2013 - 9:07 PM

    • Sue Glover

      Thanks u4eah for your continued contribution. Glad we were able to publish this interview and look forward to Marc’s next with InvestorIntel.

      October 22, 2013 - 8:05 PM

  • Nevada George

    A couple of years GW stated as part of their Business Plan
    that they would actively seek out tolling agreements from
    SA miners wanting to use GW facilities.
    Is that strategy still on the drawing board to generate
    ancillary revenue for the project?

    October 22, 2013 - 6:15 PM

  • InvestorIntel Week-in-Review: Berkwood (+33.33%), Hastings Rare Metals (+26.83%), Texas Rare Earth (+24.38%), & Canada Rare Earth (+14.29%) | InvestorIntel

    […] of interviews, please be sure not to miss my video interview with Marc LeVier, President and CEO for Great Western Minerals Group Ltd. (TSXV: GWG | OTCQX: GWMGF) from last week, entitled: ‘Advancing Mine-to-Metal – Great Western […]

    October 28, 2013 - 12:29 PM

  • Damião Sarmento

    rare earths brazil
    Seeing deposit with rare earth elements located in Brazil
    Included elements: monazite, ilmenite, rutile, zirconite, kyanite, heavy metals and others
    This area is not entirely cubed, making a total cubing of the area to be able to reach surprising numbers in tons of heavy minerals and rare earths

    Reserve Measure
    Discrimination Content (%) ton
    R.O.M. – 11.701.922
    Min. Heavy 4,67 541.829
    Ilmenita 78,5 425.336
    Kyanite 6,5 35.219
    Zirconite 4,0 21.673
    Rutile 3,8 20.589
    Monazite 3,0 16.255
    Other 4,2 26.257
    Damião Sarmento
    Pch Energia e Mineração
    email: rareearthsbrazil@gmail.com

    August 7, 2020 - 1:04 AM

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