EDITOR: | March 26th, 2014 | 1 Comment

Next Gen looking to “seed” the growth of a robust industry

| March 26, 2014 | 1 Comment

Next-GenIt takes ten weeks to grow a crop of pot but it will take years to grow the industry.  But Next Gen Metals Inc. (CSE: N; OTC Pink: NXTTF), a new player in the legal marijuana industry, is looking to seed the growth of a robust industry.

The marijuana industry needs a systematic cultural change. Thanks to nearly a hundred years of prohibition, the marijuana industry is disjointed and in need of leadership. Whether it will go stratospheric depends on how well entrepreneurs will turn a cottage industry into an industrialized process.

Next Gen is a diversified public company, which focuses on the Medical Marijuana and Industrial Hemp industries in North America. Next Gen also has a Mineral Exploration division.

The Company’s Medical Marijuana/Industrial Hemp divisions are working towards branding Next Gen as the go-to Canadian public company for Legal Marijuana and Industrial Hemp investment.

On March 20, 2014 Next Gen announced “GreenRush Financial Conference Division:

Canada’s first Medical Marijuana, Industrial Hemp and Alternative Medicine Investment Conference” a division of the company with a mandate to become the medical marijuana, industrial hemp and Alternative Medicine Investment Conference. Next Gen intends to hold conferences in Canada, the United States (Colorado and Washington State initially) and Europe. GreenRush will be holding its inaugural conference in Vancouver, British Columbia on Wednesday, May 7th, 2014 at the Vancouver Convention and Exhibition Centre East, Ballrooms A/B/C of the Pan Pacific Hotel with the second conference tentatively set for late May/early June in Toronto, Ontario.

Put two marijuana growers in one room and it is almost guaranteed that they will disagree about how best to grow marijuana. The cannabis plant can be blamed as a fickle lover; and then marijuana growers are fiercely independent critters.

Cannabis is a finicky weed that needs more TLC than most crops.  Take one mother plant and clone it into fifty propagules.  Maddeningly, the clones will grow differently. If clones cause issues to growers, imagine the problems of growing several strains side by side. The number of potential permutations for success or failure is astronomical.   This great physiological plasticity has also shaped the mindset of the growers, turning marijuana growing into artistry.

People growing ten plants in their basement struggled against cannabis fickleness. Over time they developed their own growing regimes that are adapted to their own system, looking to the right medicinal effects and aromas.

The aromas of cannabis are reminiscent of wine appreciation, which is fundamentally linked to smell. Much of what we taste in the glass—about 70%—is based on its bouquet. There are more than 1,000 different aroma molecules in wine and yet, outside the rarefied world of professional wine tasting, I suspect most drinkers can only detect a handful.  The same applies to cannabis, which grabs you with the scent of lemon, grapes, or even be redolent of blue cheese.

Even it the plant was easy to grow, Darwinian evolution through prohibition has bred marijuana growers to an individualistic mindset that plays against industrialization that many newcomers in the industry may overlook.

Most definitely there is a need for leadership in the marijuana business.

Dr. Luc Duchesne


Dr. Luc C. Duchesne is a Speaker and Author with a PhD in Biochemistry. With three decades of scientific and business experience, he has published ... <Read more about Dr. Luc Duchesne>

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  • Dave Glover.

    Great piece Dr. Luc you’ve nailed it. We’re talking about “Stoner” farmers here & we know farmers don’t usually play well with others. Where is the Cannabis Party on this issue? One would think they’d be positioned to take a Leadership role. To many headless chickens running all over with no Direction. If this industry is to be taken “Seriously” it will need to get past the Stoner / Criminal image. People still think “DRUGS” when we speak of Medical Marijuana that’s changing but the stigma remains. Any “Leader” will have to carry Him/Herself as a Business Person first, Pharmacologists not Dope Peddlers
    I look forward to your next piece, thanks

    March 27, 2014 - 4:33 PM

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