April 14, 2021 (Source) — Moovly Media Inc. (TSX VENTURE: MVY) (OTC PINK: MVVYF) (FRANKFURT: 0PV2) (“Moovly” or the “Company”) is pleased to announce its integration with Mailchimp’s Mandrill email platform. Moovly users can now send personalized videos via the Moovly Automator technology to their email lists and track the results, all within the Mailchimp platform.
Founded in 2001, Mailchimp is a privately-held all-in-one marketing platform used primarily by SMEs. According to their 2020 Annual report, 333.6 billion emails were sent in 2020 by Mailchimp with 14.6 thousand new users signing up every day. Datanyze estimates that Mailchimp’s market share is 62% whereas their closest competitor has a market share in single digits. With over 14 million active users and revenue in excess of $700m, Mailchimp is the clear leader in the email automation sector.
The Moovly Video Automator, available to Moovly clients on the Moovly Dashboard, allows users to simply select a template, attach a column of email addresses and click send. Moovly then works with Mailchimp to send a personalized video to each email address.
This integration with Mailchimp allows Moovly customers to very simply send videos to their clients in much the same way that Mailchimp originated mass text-based email “blasts” for clients years ago.
Moovly CEO Brendon Grunewald said “Outbound sales using video is clearly a fast-growing trend – increasingly, clients want to consume their content visually. This integration makes the sending of mass, personalized videos to leads, clients, newsletter subscribers, and event invitations easy and affordable. We are confident that this integration will allow Moovly clients to see how easy it is to include video in their mass mailings. Mailchimp is the perfect tool to make video messages accessible to all.”
Looking for more info, watch the explainer video and try it yourself.
Moovly is the leading provider of creative cloud-based tools to tell marketing, communications and training stories using videos and video presentations. Moovly’s advanced Studio Editor with millions of assets seamlessly integrated (via partnerships with Getty Images & Storyblocks) is all you need to make engaging video content to promote, communicate or explain your product, service or message. Moovly’s API and Automator technologies allow third parties to automate parts or all of the content creation process, including mass video customization, personalized videos (video version of mail merge), automatic content creation or updating by connecting data sources. With clients including users from over 300 of the Fortune 500, small businesses, freelancers and Ivy league universities, Moovly is an intuitive, cost effective choice for DIY creation of engaging video-based content.
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