PK Beans Launches Rebranded Fall Collection to Record-Breaking Response
September 16, 2020 (Source) — Peekaboo Beans Inc. (CSE: BEAN) (OTC Pink: PBBSF) (“PK Beans” or the “Company”) a responsible and innovative children’s apparel brand is pleased to report the successful launch of its first ever rebranded product in August. Since pivoting the business model, the Company has strategically been growing its online presence and receiving notable return on ad-spend (ROA) metrics. With that, the Company saw a 900% increase of sales on launch day over Fall 2019, of $36,000 and a 25% inventory sell through within the first two weeks.
These numbers indicate a strong positive reception of the Company’s modern Rebrand and quality selection of age-appropriate, comfortable and fashion forward clothing for Boys, Girls and Babies; just in time for the ‘back to school’ season. PK Beans’ Fall 2020 Collection features an expanded size range from 0-3 months through to size 12 and new gender-neutral styles of hoodies and denim.
In addition to a successful Fall launch; the Company continues to gain margin momentum through new inventory coming and their growing sustainable PK RePlay initiative, and partnerships with local manufacturers supplying masks for children and adults adapting to COVID-19 demands. The Company has also started a new Wholesale program to further expand their omni-channel business model, brand awareness and customer-reach.
“We strategically pivoted PK Beans to grow multiple sales channels,” says CEO and Founder, Traci Costa. “We have the most loyal customers with our 50% returning customer rate, and a significantly higher than industry average ROA. Combined with our strong mission of happy and healthy children, we are now poised to be an industry leader in bridging the gap of children’s fashion and their healthy growth and development.”
About Peekaboo Beans Inc.
PK Beans is an innovative children’s apparel brand with a focus on environmentally responsible clothes that are intentionally designed to inspire play. Through an omni-channel approach, Peekaboo Beans engages sellers through social platforms, including Instagram and Facebook, as well as online retailers, to maximize revenue and build brand loyalty. The Company works to promote a playful lifestyle for children by designing comfortable clothes that are built to last.
To learn more about PK Beans, visit: www.pkbeans.com.
On behalf of the Board of Directors,
Peekaboo Beans Inc.
Ms. Traci Costa, President and CEO
For more information, please contact the Company at:
This news release may include forward-looking information that is subject to risks and uncertainties. All statements within, other than statements of historical fact, are to be considered forward-looking. Although the Company believes the expectations expressed in such forward-looking information are based on reasonable assumptions, such information is not a guarantee of future performance and actual results or developments may differ materially from those contained in forward-looking information. Factors that could cause actual results to differ materially from those in forward-looking information include, but are not limited to, fluctuations in market prices, successes of the operations of the Company, continued availability of capital and financing and general economic, market or business conditions. There can be no assurances that such information will prove accurate and, therefore, readers are advised to rely on their own evaluation of such uncertainties. The Company does not assume any obligation to update any forward-looking information except as required under the applicable securities laws.
Neither the Canadian Securities Exchange nor its Regulation Services Provider (as that term is defined in the policies of the Canadian Securities Exchange) accepts responsibility for the adequacy or accuracy of this release.
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