Snipp Interactive loyalty programs in 99% of USA households
Bethesda MD based Snipp Interactive Inc. (TSXV: SPN) is expected to release its Q3 financials today. Analyst coverage expects the company’s growth to continue organically, along with product evolution and acquisition potential.
It should surprise investors that ninety-nine percent of all households in the United States have been exposed to loyalty programs managed by software created by Snipp Interactive.
Snipp’s incentive marketing technology platform enables brands and retailers to drive customer engagement and purchase. Our solutions include loyalty, rebates, promotions, rewards and data analytics. SnippCheck, Snipp’s unique receipt processing engine is now the market leader for receipt-based purchase validation, having powered several hundred programs for leading Fortune 500 brands and world-class agencies and partners such as a Burger King (NYSE: QSR), Kraft Heinz Co (NASDAQ: KHC), Kellogg Company (NYSE: K), PepsiCo Inc (NYSE: PEP).
Snipp’s list of major brands as clients is impressively long.
Ninety five percent of Snipp’s customers are recurring accounts as according to the company’s corporate presentation.
Snipp addresses a significant technological gap between Big Data and the automation of loyalty programs to support retailers.
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For example, Snipp’s and Anheuser-Busch (NYSE: BUD) and their agency partners launched a program on the SnippRewards platform to incentivize sales and convert offline purchases into Budweiser King Club memberships. With every purchase of Budweiser, members receive a five credit Pin Code valid for over four million tracks from all four Major Labels plus Independent Labels. Hits include the newest songs from Foo Fighters, The Rolling Stones and Rihanna. The SnippRewards Platform Web Channel has been integrated with the Budweiser King Club Loyalty Platform and the platform is accessible to legal age, new and existing King Club members. The promotion drove a significant lift in membership for Budweiser’s King Club, and saw repeat purchase behaviour of two or more cases, and engagement rates two times the brand’s industry benchmark.
Data-conscious retailers have been consolidating data from such sources as online browsing and shopping patterns, social media sources, industry forecasts, and existing customer records. Facebook, among many, has gathered data with every ”likes” click and reported those findings to marketers.
But despite a massive amount of data about our likes, dislikes, shopping habits, retailers have yet to find a customized solution to emulate the personalized shopping experience similar to that of the online mega-marketers, a problem that Snipp’s technology suite addresses.
Snipp’s incentive marketing technology platform enables brands and retailers to drive customer engagement and purchase. It has a comprehensive suite of solutions including receipt processing, loyalty, rebates, contests & promotions, rewards, mobile messaging, data analytics and more.
Snipp’s technology offers a great deal of flexibility in application. For example, Snipp’s technology was selected as the management platform to gift 50,000 breakfasts by Nestle SA (VTX: NESN), the largest food company in the world, to celebrate the 50th anniversary of its Carnation Breakfast Essentials.
Snipp also permits retailers take advantage of gaming trends. Recent research shows that fun experiences are key to loyalty for millennials, savvy marketers such as Sephora, Pepsi and Target are leveraging mobile interactivity to bring elements of gaming, social media and relevant content for more enjoyable programs.
Marketers need to focus on creating meaningful experiences rather than economic gains when it comes to reaching millennials through loyalty and mobile, as these consumers hold this type of marketing in much higher regard.
Dr. Luc C. Duchesne is a Speaker and Author with a PhD in Biochemistry. With three decades of scientific and business experience, he has published ... <Read more about Dr. Luc Duchesne>