EDITOR: | December 4th, 2015 | 1 Comment

Mines & Money 2015 – Light at the End of the Adit

| December 04, 2015 | 1 Comment
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fake_beardFirstly I must confess to having suffered from a bout of sour grapes at the time of the 2014 Mines & Money convention. Due to the schism in the ranks of M&Ms staff with the senior guys going off to start One-to-One, a competing (sort-of) event the remaining troops of the conference organisers had a strict policy of excluding anyone who might be said to be fraternizing with the enemy. Your humble correspondent had thus had a fatwa issued against him (like hundreds of others) and we were excluded from the conference hall. All attempts to infiltrate proved to be in vain with the trash cans outside overflowing with fake Zapata moustaches and sombreros from those mining analysts who had given up in disgust at their exclusion.

The end result was that all the most interesting people (he says humbly) didn’t get to walk the walk and talk the talk with the companies inside, leading the companies to declare 2014 a flop and stay away in droves this year.

Never let it be said that the mining community aren’t ingenious (well when saving themselves money though not that of shareholders) and so this year saw the crowds back in full surge. The reason behind this was the invention of the fake-name pass. I can’t count how many people I knew that I saw going around with labels on them that said the name of someone I absolutely knew them not to be. I too was in deep cover under an alias that someone else had created and gifted to me, as I didn’t have the cunning to think of this lurk.

In any case it worked and I suspect the organisers must have known that there were more fake name tags than a spooks’ convention in Cold War days, but if it filled the hall, so be it. Their goal was happy booth renters and last year the unhappy companies had wanted to set up a lynch party by conference end. This year it was humming from the get-go.

Some trends

Well, having been merely a teary face pushed up against the glass looking in last year, I can only compare to 2013. And the ranks had definitely thinned since then. The whole lower section of the hall which had once been thronged with booths, companies and revelers was patently untenanted. So much so that a 70 foot long fake mine shaft was installed so attendees could cross this No Man’s Land without noticing that something was wrong. Fat chance! This was the mining equivalent of a Potemkin Village.

When one ascended the stairs there was a semblance of normality. It was like being transported to the good old days. SNL were to the right with their maps. Instead of forty different maps, there were now three and Intierra who pioneered this promotional tool were but a fond memory. Still I got myself a nifty map of East Africa that was unbesmirched by the multi-coloured concessions of sponsoring miners.

In absolute terms the number of booths was 50% down from 2013. At the far end of the mezzanine and the fringes, places once inhabited by booths were now occupied by tables and coffee service. Good for attendees, bad for rental income. But the organisers had made bricks without straw and there was a buzz at all the times I was there and crowds were quite dense at times. The tables were all occupied by exhausted conventioneers checking out the alternative opportunities for networking on Tinder!

Startling by their absence were the gold and silver miners. There were virtually none… Randgold… Mandalay by a stretch of the imagination. The rest were surprisingly base metals-oriented and most obvious were copper and wannabe copper plays. I counted one Rare Earth company (Peak Resources), no Lithium companies (despite the healthy vibe), one Graphite company (that I had never heard of and in Greenland of all places). Specialty metals were glaringly absent. No Tantalum, no Tungsten, no Tin…

What had clearly happened was that most of the attrition in booth numbers was miners, with a smaller contingent of government booths than before. Kosovo and Portugal had presences last time and were now gone. Finland though had an enormous territory staked out right in the middle and I had never seen them before. And Ontario… usually only Australian states had shown up and Canadian provinces had kept their fire power for PDAC. Clearly times have changed and both Yukon and Ontario had spacious lairs to tout their virtues. Yukon had sublet to various miners prominent there and this was not a bad idea…

It is worth also noting that the strong pound has a pretty dampening effect on the ardour of the most determined Canadian or Australian presenter these days. Good for cast costs, bad for IR!

The Off-Conference Scene

The big trend in London is now the “off-“ events and this had been evidenced at LME Week also. There were people at the TSX cocktail party that did not darken the door of the conference and these were people of relevance. Companies have realized they can work the floor under the alias of “John Smith” and attend the cocktails, seminars and lunches without splurging thousands on a booth and undistributed promotional bumpf you just have to lug home (or toss with the fake beards in the trash outside). There are smarter ways to do conferences than shell out big bucks for a wobbly stall and three days of being chained to a chair watching the world go by (literally).

My sympathies went out to the three Ghanaian gentlemen who turned up and were told entrance would be something like $7,000 and then got a roll of “readies”  from their pockets and peeled off the notes to gain entry.

Conclusion

Generally the mood was good (maybe someone had laced the water with Lithium). The graveyard humour was last year, this year it was more like the last scenes of the Poseidon Adventure as those that have survived the climb out of despair after having their lives turned upside down, finally reach the light. As they would sing “There’s got to be a Morning After”. Well, that and some antacids.


Christopher Ecclestone

Editor:

Christopher Ecclestone is the EU Editor for InvestorIntel and is a Principal and mining strategist at Hallgarten & Company in London. Prior to founding Hallgarten ... <Read more about Christopher Ecclestone>


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Comments

  • Andrew Thake

    Very bizarrely I was having a great conversation with Christopher about the launch of our Mines and Money Americas show when he said “have you read my article about your London show? You might not want to talk to me afterwards!”

    First things first. I much prefer feedback, even if it is critical feedback, as opposed to no feedback. Christopher raises a number of good points, which as the organiser of the Mines and Money London show, I’d like to respond to.

    When I joined Mines and Money in April 2014, the only area of free passes we made a conscientious decision to tighten up on was on free passes for investors and in particular private investors. We became more proactive in targeting buy side job titles from institutional investors (i.e. fund manager at Blackrock would be a yes, a Head of ETF Sales at a Blackrock would be a no) and for private investors, limiting them to only those private investors with no affiliation to the mining industry.

    I can assure you no fatwas were issued.

    The one area I think more work needs to be done on is regarding how Mines and Money charge analysts, and specifically sell side analysts. For this I will be working more closely with Christopher Welch of the Association of Mining Analysts (who also sits on our Advisory Board) to work out how we can come up with a ‘win-win’ structure.

    For the exhibition, as conference organisers, if the industry gets a cold, then we will get a cold too. A couple of points worth emphasising:
    – Since 2012 (where the majority of the mining exhibitors were gold & precious) there has been more of an even-ing out of mining exhibitors in terms of asset class. i.e. for 2015 we almost had the same amount of miners speaking in our base & bulks sessions as we did in the gold and precious sessions. We also had a good amount of speciality metals (I include Uranium in speciality)
    – The number of mining companies exhibiting in 2015 was the same as 2014
    – I would argue (on the basis of client feedback) that the quality of attendees has increased over the last 2 years

    From having written to all the speakers (217) the number one piece of feedback on how to improve for 2016 is to improve the meeting planner. The meeting planner for 2015 worked better than 2014 (I haven’t got the final stats but we facilitated over 1000 meetings) – however it still needs to be a lot better.

    For 2016 one of our core goals is to encourage people, especially the investors and analysts, to have their meetings with mining companies on site via our meeting planner app, rather than meet them off site. If we can achieve this, then the buzz / feel of the event will be even better.

    As anyone who knows me, I am always keen to hear from you how we can improve our events – my email is Andrew.thake@minesandmoney.com

    Kind Regards

    Andrew
    P.S. Christopher – hope to see you at Mines and Money London 2016 – preferably not in disguise this time!

    December 17, 2015 - 12:39 AM

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