EDITOR: | January 26th, 2016 | 1 Comment

Marketers score big with Snipp brand recognition data

| January 26, 2016 | 1 Comment
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On January 21, 2016 Snipp Interactive Inc. (TSXV:SPN | OTCQX:SNIPF) reported that has been recognized by technology magazine Retail CIO Outlook as one of its Top 10 Merchandising Solution Providers of 2016 for its expertise in enabling brands and retailers to drive customer engagement and purchase.

With over $9 million in the bank and an ever increasing number of brands from Fortune 500 clients it service, I would expect Snipp to continue with its past record of sixteen back-to-back quarters of growth.

Revenue_Growth

Snipp is about educating marketers about what they do right and what they do wrong.

The Top 10 Merchandising Solution Providers is an annual listing that recognizes technology providers in the retail sector for creating the best solutions tailored to the retail merchandising landscape, and that help establish relationships between brands and consumers, enrich shopping experiences, and engage consumers. Companies are evaluated based on their experience, technical certifications, industry recognition, market presence, and client reviews.

The company’s approach takes voodoo out of advertising to give both retailers and brand managers hard data about consumer habits. Until Snipp brought its technological solutions to the marketplace there was a gap between advertising and retail results.

In the complex marketing and sales ecosystem brand managers are challenged to parametize what sells and what does not sell. In reality brand managers are hostage to retailers for shelf space and in-store placement. As such retailers don’t care what brand they sell but they care that they sell things.

Thus far, because of the secrecy of retailers, brand managers have used voodoo and entrails divination to quantify their efforts.

But Snipp’s incentive marketing technology platform enables brands and retailers to drive customer engagement and purchase. Its solutions include loyalty, rebates, promotions, rewards and data analytics. SnippCheck, Snipp’s unique receipt processing engine is now the market leader for receipt-based purchase validation, having powered several hundred programs for leading Fortune 500 brands and world-class agencies and partners such as a Burger King (NYSE:QSR), Kraft Heinz Co (NASDAQ: KHC), Kellogg Company (NYSE:K), PepsiCo Inc (NYSE:PEP).

Snipp’s list of major brands as clients is impressively long.

As a tribute to its success, 95% of Snipp’s customers are recurring accounts as according to the company’s corporate presentation.

Snipp addresses a significant technological gap between Big Data and the automation of loyalty programs to support retailers.

Snipp’s incentive marketing technology platform enables brands and retailers to drive customer engagement and purchase. It has a comprehensive suite of solutions including receipt processing, loyalty, rebates, contests & promotions, rewards, mobile messaging, data analytics and more…

Snipp’s technology offers a great deal of flexibility in application. For example, Snipp’s technology was selected as the management platform to gift 50,000 breakfasts by Nestle SA (VTX: NESN), the largest food company in the world, to celebrate the 50th anniversary of its Carnation Breakfast Essentials (click here).

Snipp also permits retailers to take advantage of gaming trends. Recent research shows that fun experiences are key to loyalty for millennials, savvy marketers such as Sephora, Pepsi and Target are leveraging mobile interactivity to bring elements of gaming, social media and relevant content for more enjoyable programs.


Dr. Luc Duchesne

Editor:

Dr. Luc C. Duchesne is a Speaker and Author with a PhD in Biochemistry. With three decades of scientific and business experience, he has published ... <Read more about Dr. Luc Duchesne>


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Comments

  • Tracy Weslosky

    Luc, I genuinely enjoyed speaking with Atul in an interview we did last week, and look forward to publishing the 1st one tomorrow. Great column.

    January 27, 2016 - 1:53 PM

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