Snipp System making Advertising Dollars Measurable
February 24, 2016 — In a special InvestorIntel interview, Publisher Tracy Weslosky speaks with Atul Sabharwal, Co-Founder, CEO and Director of Snipp Interactive Inc. (“Snipp”, TSXV:SPN | OTCQX:SNIPF) about building a system that helps brands make advertising more measureable. Targeting the $80 billion dollar U.S. brand market sector for revenues, Snipp believes that their system of measuring advertisement dollars will ultimately allow Snipp to disrupt the $500 billion dollar advertising spend market.
Tracy Weslosky: Atul I was going to start by talking about your most recent news release, but last night I was speaking to one of your shareholders and he was directing my attention to your 16 consecutive quarters of increasing revenue, your Silicon Valley experience and how you took your own money and invested in starting Snipp Interactive and that you have a lot of skin in the game. Could you start by telling us, how you started Snipp Interactive please?
Atul Sabharwal: Back in 2012, Ritesh Bhavnani and I, my cofounder and me, we had an idea about how to make advertising more measureable. You know, basically what you’re seeing is the fruit of the labor that we put in to answering that question and making — putting together a system that basically helps brands make advertising more measureable.
Tracy Weslosky: That sounds extremely interesting especially considering that U.S. brand marketing is an $80 billion dollar market industry sector. Can you tell us what aspect of this market that you are going to be targeting with Snipp or what you are focused on?
Atul Sabharwal: Right. So the beautiful part about this $80 billion dollar market is what you call the promotional marketing spend, which includes everything from contests, instant wins, sweepstakes, full blown loyalty programs, right, and there are multiple vendors so it’s a highly fragmented market. We’re in the process of surely but steadily disrupting this $80 billion dollar market. It’s not one segment of the market; it’s basically the entire market because brands have to run promotions across the year. A promotion is something that’s run in a promotion window. What is a promotion window? We just finished Thanksgiving, Black Friday, you know, Christmas, New Years. Now Valentine’s Day is coming up then comes the Super Bowl. Then comes, you know, back to school, Mother’s Day, Father’s Day. There are 80 promotion windows in a year that brands have to run promotions on, right. There are different sorts of promotions that make up that $80 billion dollar market and we basically play across that spectrum, but that’s not the exciting part. $80 billion is a good number, but it’s not a great number. A better number is the amount of money that people spend on advertising, which is over $500 billion dollar annually. By us disrupting the $80 billion dollar market we’re actually allowing ourselves to disrupt the $500 billion dollar advertising spend market because our data makes advertising more measurable.
Tracy Weslosky: I understand that in addition to making your— quantifying basically the advertising, which previously most companies just simply could not do, but you’ve also got a model where you don’t disturb the middleman in that you’re focused on the end-user. Can you explain…to access the complete interview, click here
Disclaimer: Snipp Interactive Inc. is an advertorial member of InvestorIntel.
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